Peach is summer, styled. Inspired by the feeling of an endless Amalfi Coast summer, the brand needed an identity that felt effortlessly retro yet fresh. I crafted a look that blends clean lines with classic typography and a palette straight from the sea. The logo’s organic curves nod to sun, sand, and waves, balanced by a timeless serif to ground the aesthetic. It’s minimal but never plain—chic, sun-soaked, and designed for wave-watchers, sun-chasers, and days that blur into golden hours. From the logo and colour palette to swing tags, thank you cards, and posters, every detail captures that vintage-summer state of mind.