Branding for Ember captures the raw, elemental soul of the outback—then layers it with a modern, elevated edge. This luxury resort, set against the cinematic backdrop of Uluru, is more than a destination. It’s an experience carved from ochre earth and wrapped in indulgence, with a world-class spa, refined bush dining, and a night sky so vast it swallows you whole.

The challenge? To create an identity that could hold its own next to all that natural drama.

We built a brand that smoulders. One that feels rich and grounded, yet quietly spectacular. From the colour palette inspired by scorched earth and desert blooms, to typography that whispers luxury without ever shouting, every element was designed to linger. It’s a brand that speaks in warmth and shadow, flicker and glow—timeless, tactile, and impossible to forget.

Just like Ember.