TGI Fridays

I was the senior graphic designer at TGI FRIDAYS and designed currently design all of the print and digital collateral for the Australia.

I re-designed the branding to reflect the current Australian audience, to get them excited about the restaurant again to gain more guests and better user experiences.

This has been done by capturing the audience with new major campaigns and local area marketing.

I produced content for the social media platforms, EDM assets, all menus, as well as planning and styling all of the photography and animations.

The overall result is a cleaner and modern looking brand which sits back with their newly renovated venues and has been proven by the sales that are now increasing.

Vibe: Classic / Delicious/ Modern