Pure & Fresh

Passion Project Brief: To create brand gudielines, packaging and a website design for a organic Fruit Farm called Pure & Fresh.

Deliverables: Logo, colour palette, packaging solution, website design

Vibe: Ogranic | Inviting | Warm

Solution: I captured the branding of Pure & Fresh by combing a group of warm contrasting colours with modern typography. I created a brand mark that linked the ‘P&F’ so it could be used on different applications. I also created a vase and plant graphic to show the homely style of the company. The overall design is modern but still nods to the traditions of farming.